What is Google AdWords and the benefits it has for your business marketing strategy?
AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
Businesses that use Google AdWords can create relevant ads using keywords that people who search the Web using the Google search engine would use. The keyword, when searched for triggers your ad to be shown. AdWords at the top ads that appear under the heading “Sponsored Links” found on the right-hand side or above Google search results. If your AdWords ad is clicked on, Google search users are then directed to your website.
Keyword Matching Options
When choosing keywords for your AdWords campaigns different matching options are available. The two main keyword match options include the following:
When using AdWords keywords are also used to determine your cost of advertising. Each keyword you choose will have a cost per click (CPC) bid amount. The bids specify the maximum amount you’re willing to pay each time someone clicks your ad (the maximum cost-per-click). A higher CPC bid can allow your ad to show at a higher position on the page.
Google AdWords allows you to take advantage of the benefits of online advertising: show your ads to the right people, in the right place, and at the right time. If you would like to take advantage the benefits AdWords, contact us by clicking here or email us at firstname.lastname@example.org
Also watch this short video by Google explaining Google Adwords